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Case study · Fintech

Facial-recognition payments, no cards or PINs

PayFace is a payment app that completes transactions using facial recognition: no cards, no phones, no QR codes: just a smile. We built the customer and vendor apps, the dual-screen checkout experience and the smart wallet behind it, with biometric data encrypted end to end.

Client
PayFace
Industry
Fintech · Payments
Services
Mobile app, Web app, UI/UX design, Branding
Timeline
Discovery to launch, 2025
Platform
Android · iOS · Web · POS
Team
Design + engineering · 2025
PayFace
Results

What the client measured.

0 PINs
No QR codes, no UPI IDs, no PIN: the customer's face is the authorisation.
Seconds
Enter amount, smile, done: the full checkout in one motion.
2 screens
Vendor billing on the POS, customer authentication on a dedicated display.
1 wallet
Cards, bank accounts and UPI linked in a single secure wallet.
The challenge

Make paying feel simple, human and effortless.

The client aimed to redefine digital payments by making transactions effortless and human-centric. Their goal was to eliminate the slow steps of traditional payment methods and remove the need for UPI handles and PINs altogether: a solution that lets users pay seamlessly with facial recognition while being fast, secure and user-friendly.

We partnered closely with the client to engineer that vision into reality, combining critical thinking, cutting-edge recognition technology and iterative testing to deliver a scalable, secure product.

PayFace vendor and customer screens
Our approach

How we got there.

Discovery to launch, 2025, design + engineering: here is how the time was spent.

01

Discovery

We collaborated with stakeholders to understand payment delays, user frustrations and operational challenges. These insights defined the need for a faster, contactless and more reliable checkout experience.

02

Design & prototype

Insights were translated into detailed user flows and interactive prototypes. Early user validation ensured the solution was intuitive, secure and aligned with real in-store behaviour.

03

Build & test

An iterative, sprint-based build where features were built, reviewed and optimised continuously. Each build went through rigorous security and accuracy testing for reliability, quality and performance.

04

Launch & optimise

After deployment, real user data was monitored for continuous optimisation, ensuring smooth operation at scale.

The solution

A happier way to pay.

Customers authorise payments with their face while the vendor manages billing on the POS: two screens, one seamless payment. A high-accuracy recognition engine verifies identity, all biometric data is encrypted and processed securely, and an integrated smart wallet auto-selects the best linked payment method for each transaction.

Transactions, and the keypad that asks the customer to smile
Transactions, and the keypad that asks the customer to smile
What the customer sees: your face is your wallet
What the customer sees: your face is your wallet

UPI-less payment

No QR codes, no UPI handles, no PIN. Your face is your password: smile to pay and complete the transaction in seconds.

Secure biometric authentication

A robust recognition engine with high-accuracy face match; all biometric data is encrypted, minimising fraud and eliminating manual verification.

Dual-screen experience

The vendor bills on their POS while the customer sees a dedicated screen for facial authentication and amount confirmation.

Smart wallet system

Link cards, bank accounts and UPI in one secure wallet, with balance checks, history and secure fund management.

Screens

Inside the product.

PayFace app on the home screen
PayFace app on the home screen
The counter terminal
The counter terminal
Vendor web app: customers and checkout
Vendor web app: customers and checkout
Checkout at the table
Checkout at the table
Face authentication on iPad
Face authentication on iPad
Built with

The stack behind it.

Facial recognitionAndroidiOSWeb applicationPOS integrationWallet systemAnalytics & reporting
Partnering with Pronttera to build our SmilePay system has been one of the best product decisions we've made. Their team understood our vision from day one and delivered a truly futuristic, frictionless payment experience.
ZSZain ShaikhCEO, PayFace

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