Case study · SaaS

White-label pre-ordering apps for cake brands

Frostique is Pronttera's own SaaS product for bakeries, cake shops, home bakers and chocolatiers: a branded storefront on iOS, Android and web, a kanban order queue, pre-order scheduling with per-cake lead times, WhatsApp deep-links, multi-branch management and per-branch analytics: on a flat subscription with 0% commission.

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Client: Frostique
Industry: SaaS · Bakery commerce
Services: Mobile app, Web app, E-commerce, Cloud
Timeline: Product launch, 2026
Platform: iOS · Android · Web
Team: Product + engineering · 2026

Results

What the client measured.

Order commission, forever: a flat monthly or yearly subscription instead.

Days

From logo and colours to a live branded app on three platforms, with no code.

5 branches

Under one account, with one-click catalogue cloning per outlet.

22%

Marketplace commission one bakery stopped paying after moving to its own storefront.

The challenge

Bakeries were renting their customers from delivery apps.

Cake brands live on pre-orders (a lead time per cake, a cut-off, a pickup slot) but the tools available to them were built for instant delivery. Marketplaces took a commission on every order and owned the customer relationship; WhatsApp ordering meant slot chaos, missed cut-offs and a catalogue nobody could keep current across branches.

The goal was a product a bakery could put its own name on: a storefront that understands cakes by weight, cupcakes by box and chocolates by pack, an order queue built around lead times rather than couriers, and pricing that never scales with the bakery's success.

Our approach

How we got there.

Product launch, 2026, product + engineering: here is how the time was spent.

Model the pre-order

Per-product lead times, cut-offs, blackout dates and branch hours became first-class data, so availability is computed rather than promised over chat.

White-label from day one

Branding is configuration: a logo and colours produce the bakery's own iOS, Android and web apps from a single codebase.

Build the counter's view

A kanban order queue with drag-to-ready, custom-cake requests with photo uploads, and WhatsApp links pre-filled with the product, so staff work in one place.

Scale to branches

Up to five outlets under one account, nearest-branch matching for customers, one-click catalogue cloning, and revenue, AOV, top products and peak slots per branch.

The solution

A branded storefront, an order queue, and analytics per branch.

Customers find their nearest branch, pre-order within the cake's lead time and pay by cash on delivery or UPI with a confirmation step. The bakery runs orders on a kanban board, manages variants, flavours and add-ons, runs coupons and banners, and watches revenue and peak slots per branch: all on a flat subscription.