All case studiesA B2B partner that had to explain itself in one visit
Beacon Martech delivers B2B lead and demand generation, market research, data as a service, MarTech and CRM implementation, software development, programme management and QA from Pune to clients in North America, EMEA and APAC. Its buyers are procurement teams and marketing leaders who arrive with one specific problem. We designed and built its website: a light, precise corporate site in the brand's blue and green that maps every service, sector and engagement model, states the track record in numbers, and routes every enquiry to a person rather than a funnel.
- Client
- Beacon Martech
- Industry
- B2B services · Research, data & marketing technology
- Services
- Website, UI/UX design
- Timeline
- Design to launch, 2026
- Platform
- Web · Responsive
- Team
- Design + engineering · 2026
What the client measured.
Broad by design, and hard to explain because of it.
Beacon Martech's pitch is that research, data, technology and marketing belong in one engagement, so the client never has to manage the seams between vendors. That breadth is the strength, and it is also the problem: a site that lists nine services and eleven sectors reads as a directory unless it is structured to lead each visitor to their own question.
The brief was a site that would hold all of it without feeling like a catalogue: enterprise credibility on the first screen, the track record stated plainly, every service and sector reachable in two clicks, and a contact path that reflects how the company actually works, with a person reading and answering every enquiry.
How we got there.
Design to launch, 2026, design + engineering: here is how the time was spent.
Discover
Sessions with the leadership team on who visits and why: a marketing lead with a data problem, a procurement team vetting a vendor, a founder who has heard the name. The information architecture was built around those three arrivals.
Design & prototype
A light system in the brand's blue and green on white: an orbit illustration for insight, data and execution in the hero, numbered service cards, a dark navy band for the six reasons to choose them, and a fact strip on every inner page, tested as clickable mockups.
Build & test
A Next.js site with six pages: home, about, services, industries, track record and contact. Expandable service cards, a sector index with per-sector detail, an engagement-model comparison, the six-stage How We Work timeline, FAQs, and an enquiry form with a service-of-interest selector, checked at desktop, tablet and phone widths.
Launch & optimise
Live at beaconmartech.com with page metadata, a web manifest, a global-presence band with delivery hours, and privacy and cookie pages, then heading and card order refined from how visitors moved between services and sectors.
Every service, every sector, one accountable partner.
Visitors land on the promise of one partner for every stage of growth, see the numbers, and read how research, technology, execution and growth form one engagement. From there they expand a service card, pick their sector, compare the four ways to work together, follow the six-stage model, and write to the team knowing a person will answer. Every inner page opens with an on-this-page index and a fact strip so nobody has to scroll to find out where they are.
Services
Nine numbered cards with icons and expandable scope, from B2B lead and demand generation to quality assurance, repeated on the enquiry form as a service-of-interest selector.
Industries
An eleven-sector index with a detail panel for each: who the buyer is, why a generic approach stalls, and the four things Beacon Martech does in that sector.
Track record
A dark navy band and a numbers section: 700+ projects delivered, nine service areas, a 12,000-employee enterprise client and global project experience, backed by four quality commitments.
Contact
Email, head office and LinkedIn cards, an enquiry form with a service selector, a note that every enquiry is read by a person, and a global-presence band with IST delivery hours.
Inside the product.
The stack behind it.
“Our success is measured by the results we help our clients achieve. Growth starts with understanding the market, reaching the right audience, and having the right technology in place.”
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